Free ToolsGuidesBlogMethodology AI Visibility Checker Check my site
Free · No signup · Live AI data

Free GEO Score Checker: see how ready your website is for AI search.

Audit any page against 22 checkpoints that decide whether Google AI Overviews, ChatGPT, Perplexity and Gemini can find, understand and cite you. Get real scores, the evidence behind them and a fix for every issue.

22 checkpointsReal PageSpeed dataLive AI citation testFixes ranked by impact

Quick answer

A GEO score measures, from 0 to 100, how ready a page is to be selected and cited by AI search engines. It combines Content Quality (30%), AI Readiness (25%), Technical Basis (20%) and Authority & Trust (25%). Scores above 80 are strong; below 50 means AI systems are likely to cite other sources instead of you.

How it works

How to check your GEO score in four steps

The whole audit takes about 30 to 60 seconds and needs nothing but a public URL.

  1. Enter a URL

    Paste any public page: your homepage, a product page, a service page or a blog post.

  2. We read the live site

    The page, robots.txt, sitemap, llms.txt and structured data, plus Google PageSpeed and Wikidata.

  3. 22 checkpoints are scored

    Each with evidence you can open, so you always know why a score is what it is.

  4. Fix and re-check

    Recommendations are sorted by how many points they add. Apply them and run the check again.

What we check

22 checkpoints in four categories

Each checkpoint is scored from 0 to 100. Category scores are averages of their checkpoints, weighted into one GEO score.

Content Quality · 30%

How clear, complete and quotable your content is.

  • Readability
  • Comprehensiveness
  • Transition Words
  • LSI Keywords
  • Answer Completeness
  • Factual Density
  • Citability

AI Readiness · 25%

How easily AI systems can extract and trust your answers.

  • AI Optimization
  • Content Structure
  • Image Alt-Text
  • Platform Specificity
  • Content Type Matching
  • Semantic Clarity

Technical Basis · 20%

Whether crawlers can reach, read and understand the page.

  • AI Bot Access
  • Schema Validator
  • Sitemap & Discoverability
  • Page Speed
  • Content Freshness

Authority & Trust · 25%

Whether you are a recognised, credible source on the topic.

  • Citations & Sources
  • E-E-A-T Signals
  • Knowledge Graph
  • Topical Authority

See the exact formula for every checkpoint →

Real data, not guesses

Measured where it can be. Labelled where it is judged.

18 of the 22 checkpoints are measured directly from your live page and site files: Flesch readability, facts per 100 words, JSON-LD validation, robots.txt rules for each AI crawler, sitemap and canonical checks, freshness dates, and Google's own Lighthouse performance score.

The four topic checks list what a complete page on your topic should cover and which questions people ask, then measure your actual text against that list. Nothing is converted into a fake AI ranking.

Read the full methodology →

Google PageSpeed built in

Page Speed uses Google's Lighthouse mobile performance score, the same data as PageSpeed Insights.

Knowledge graph lookup

We query Wikidata to see whether your organisation is a recognised entity linked to your website.

Per-platform crawler rules

Your robots.txt is evaluated for this exact URL for Googlebot, Bingbot, OAI-SearchBot, PerplexityBot, Claude-SearchBot and more.

AI search platforms

How each AI search engine finds sources

Every platform crawls and cites differently. The audit checks the requirements for all of them in one pass.

Google AI Overviews & AI Mode

Part of Google Search. Pages must be indexed by Googlebot and eligible to show a snippet; there is no separate markup requirement.

ChatGPT search

Pages are indexed for ChatGPT search by OAI-SearchBot and fetched on request by ChatGPT-User. Blocking GPTBot (training) does not remove you from search.

Perplexity

Uses PerplexityBot to index sites and shows numbered citations beside every answer. Clear, specific passages are quoted most.

Microsoft Copilot

Grounded in the Bing index, so Bingbot access and strong Bing visibility come first.

Gemini

Draws on Google's index and systems. Google-Extended controls use of your content for Gemini training and grounding, not Google Search.

Claude

Uses Claude-SearchBot to index content for search and Claude-User for pages users ask about.

Check which AI bots can reach you

Live AI visibility test

See whether AI answers cite you today

After the audit, we ask real customer questions with live web search and show which answers cite your site, which mention your brand, and which competitors are cited instead.

1

Real questions

The questions your customers actually ask, branded and unbranded.

2

Live search

Each question is searched on the live web, just as AI search engines do.

3

Cited answers

An AI answer is written with numbered citations to the sources it used.

4

Your share

Your citation rate, mention rate and who wins the citations you miss.

Run only the AI visibility test

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of making your content easy for AI-powered search engines to find, understand, trust and cite. Where classic SEO competes for a position in a list of links, GEO competes for a place inside the answer itself, in Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini, Claude and Microsoft Copilot.

AI search engines retrieve a handful of sources for each question and quote the passages that answer it most directly and credibly. Pages that lead with clear answers, contain specific facts, declare their entities with structured data, allow AI crawlers and are confirmed by independent websites are cited far more often. That is exactly what the 22 checkpoints measure.

GEO score vs SEO score

AspectTypical SEO scoreGEO score
GoalRank in a list of search resultsBe cited inside AI-generated answers
Main focusKeywords, links, technical healthDirect answers, facts, entities, AI crawler access, independent sources
Unit that winsThe whole pageA self-contained passage
How it is verifiedRankings and clicksCitations and mentions in sampled AI answers

How to improve your GEO score fast

  1. Unblock AI search crawlers such as OAI-SearchBot, PerplexityBot and Claude-SearchBot in robots.txt (check yours).
  2. Lead with the answer: open each key page with a 40 to 60 word direct answer, then expand under question-style headings.
  3. Add facts and sources: numbers, dates, prices and links to authoritative references make passages quotable.
  4. Declare your entity: Organization schema with logo and sameAs links, plus page-type schema (generate it).
  5. Show freshness and expertise: visible updated dates, author bios, About and Contact pages.
  6. Earn independent mentions on the sites AI already cites for your topic; the visibility test lists them.

Key terms in AI search

GEO
Generative Engine Optimization: improving how AI search engines find, understand and cite your content.
AEO
Answer Engine Optimization: structuring content so it can be extracted as a direct answer. See what AEO is and how to do it.
AI visibility
How often AI answers cite or mention your website for questions in your category. Learn how to measure AI visibility.
Citability
How easily a passage can be quoted on its own: specific, self-contained and factual.
E-E-A-T
Experience, Expertise, Authoritativeness and Trust, the quality concepts in Google's rater guidelines. Read E-E-A-T for AI search.
llms.txt
An optional Markdown file that points language models to your key pages. Test it with the llms.txt checker.

New to GEO? Start with what is generative engine optimization, then read how to rank in Google AI Overviews, Perplexity SEO and our complete GEO guide. Definitions of every term are in the GEO glossary.

Free tools

Everything you need to fix what the audit finds

AI Visibility Checker

Live test: does AI search cite your website for real customer questions?

Open tool →

AI Crawler Checker

See which of 19 AI and search bots your robots.txt allows or blocks.

Open tool →

llms.txt Checker

Validate your llms.txt against the llmstxt.org format.

Open tool →

llms.txt Generator

Create a clean, valid llms.txt file in minutes.

Open tool →

Schema Generator

Generate valid JSON-LD for Organization, FAQ, Article, Product and more.

Open tool →

GEO score checker FAQ

What is a GEO score?

A GEO score is a 0 to 100 measure of how ready a web page is to be found, understood and cited by AI search and answer engines such as Google AI Overviews, ChatGPT search, Perplexity, Gemini and Microsoft Copilot. GEO Score Checker calculates it from 22 checkpoints in four categories: Content Quality (30%), AI Readiness (25%), Technical Basis (20%) and Authority & Trust (25%).

How do I check my GEO score?

Enter any public URL in the box at the top of this page and press Check. The audit reads the live page, your robots.txt, sitemap, llms.txt and structured data, runs Google PageSpeed, checks Wikidata and reviews topic coverage. You get a score, the evidence for every checkpoint and a prioritised list of fixes in about 30 to 60 seconds.

Is the GEO Score Checker free?

Yes. Every audit, the live AI visibility test and all the other tools are free, with no signup and no credit card.

What is a good GEO score?

90 to 100 is excellent, 80 to 89 strong, 70 to 79 good, 50 to 69 needs improvement and below 50 weak. Compare your score with the pages that currently appear in AI answers for your topic, then fix the lowest checkpoints first; the report sorts fixes by how many points they add.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the practice of making content easy for AI-powered search engines to find, understand, trust and cite. Instead of competing only for a position in a list of links, GEO competes for a place inside the AI-generated answer itself.

How is GEO different from SEO and AEO?

SEO aims to rank pages in search results. AEO (Answer Engine Optimization) aims to make your content the direct answer in featured snippets and voice results. GEO aims to have your content selected and cited inside AI-generated answers. All three share the same foundations: crawlable pages, helpful content and trust. Read GEO vs AEO vs SEO.

Does the checker show my ranking in ChatGPT?

No tool can see a private ranking inside ChatGPT, and this one never invents one. Instead, the live AI visibility test asks real customer questions with live web search and records whether your site is retrieved, cited or mentioned in the answers, and who is cited instead.

Which checks use AI judgement?

Four checkpoints use AI judgement: LSI keywords, answer completeness, content type matching and part of semantic clarity. Even there, the AI only supplies the expected topics and questions; coverage is measured against your actual text. The other 18 checkpoints are measured directly, and every row in the report shows its source.

Can a page rank on Google but not be cited by AI?

Yes. AI answers use only a few sources per question and prefer passages that answer directly, contain specific facts and come from sources confirmed by other websites. A page can rank well but lose the citation to a review site, a directory or a competitor with a clearer answer.

Do I need llms.txt to be cited by AI?

No. llms.txt is an optional community proposal and Google has said it does not use it. It can help AI tools that choose to read it. Crawler access, clear answers, structured data and independent mentions matter far more.

How long does it take to improve AI visibility?

Technical fixes such as unblocking AI crawlers and adding schema take effect when pages are recrawled, often within days to a few weeks. Content and authority improvements usually take several weeks to months to show in AI answers.

How often should I run a GEO audit?

After every significant content or technical change, and at least monthly for your key pages. Freshness and independent mentions change over time, so scores can move even when the page stays the same.

Find out if AI search can see you

22 checkpoints, real data and a fix for every issue. Free, in under a minute.

Check my GEO score