GEO and AI search guides
Practical, in-depth guides to getting your website found, understood and cited by Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.
The Complete Guide to GEO
What Generative Engine Optimization is, how AI search picks sources and a step-by-step plan.
Read guide →GEO vs SEO
What changes when the goal is to be cited in an AI answer instead of ranked in a list.
Read guide →ChatGPT Optimization
How ChatGPT search finds pages and how to become a cited source.
Read guide →Schema Markup for GEO
The JSON-LD types that matter for AI search, with examples.
Read guide →Entity SEO Guide
Make your organisation, products and people clear to machines.
Read guide →llms.txt Guide
What llms.txt is, the format, examples and what it does not do.
Read guide →Local Business GEO
AI search readiness for local businesses and service areas.
Read guide →Track Your GEO Score
How to measure progress over time and what to watch.
Read guide →Put it into practice
GEO Score Checker
Full audit: 22 checkpoints across content, AI readiness, technical and authority.
Open tool →AI Visibility Checker
Live test: does AI search cite your website for real customer questions?
Open tool →AI Crawler Checker
See which of 19 AI and search bots your robots.txt allows or blocks.
Open tool →llms.txt Checker
Validate your llms.txt against the llmstxt.org format.
Open tool →llms.txt Generator
Create a clean, valid llms.txt file in minutes.
Open tool →Schema Generator
Generate valid JSON-LD for Organization, FAQ, Article, Product and more.
Open tool →